Third World – Serious Business (VG+/VG+) – LP, AU 1989

Serious Business is an LP by Third World from 1989 released on the Mercury label.

About this album

Serious Business is a polished late-1980s statement from Third World, sharpening the band’s reggae roots with dancehall rhythms and pop-minded songcraft. Released in 1989, the album shows the Jamaican group balancing groove, harmony and message with the easy confidence that made them one of reggae’s most accessible international acts. Its blend of upbeat numbers and conscious themes reflects a period when reggae was broadening its mainstream reach without losing its identity. With songs such as “Reggae Ambassador” and “We The People”, Serious Business underlines Third World’s skill at making socially aware music feel immediately listenable.

Genre: Reggae