Herb Alpert & The Tijuana Brass – What Now My Love (VG/VG+)

What Now My Love is an LP by Herb Alpert & The Tijuana Brass from 1966 released on the A&M Records, Festival Records label.

About this album

What Now My Love is a polished high point in Herb Alpert & The Tijuana Brass’s run of mid-1960s crossover hits. Issued in 1966, it shows Alpert turning familiar pop material and originals into crisp, brass-led arrangements that balanced Latin jazz colour with easy-going pop appeal. The title song became one of the group’s signature numbers, while pieces such as “If I Were A Rich Man” and “The Shadow Of Your Smile” underline the album’s gift for making mainstream melodies feel fresh and instantly recognisable. Its broad popularity helped cement Alpert’s status as one of the era’s most successful instrumental pop artists.

Genre: Lounge